본문 컨텐츠 바로가기

What is Shilla Myunggua?

Knead the happiness of customers and families.
Shilla Myunggua Co., Ltd., after having been established as the confectionary business department of the Hotel Shilla of the Samsung Group in 1978, was separated from the Hotel Shilla as an independent specialized bakery company in 1983 and has become the leading brand name in the high quality bakery market in Korea.

In particular, Shilla Myunggua, having established specialized production line with low-temperature maturation (Frozen Dough) for the first time in Korea in 1995, completed the system of offering ready baked bread with the ovens installed at all of our retail outlets. Moreover, we are putting in our utmost efforts to ceaselessly generate new values for the customers through innovative technology development and achievement of continued growth by pursuing the goal of being the first and the best in the domestic market. This has been proved by our numerous awards and achievements so far, including the award for outstanding franchise for 3 years in a row by the Korea Management Association, TOP brand award by the media in 2000, turning out the only master craftsman in baking in the franchise industry in Korea in 2001, grand prize in consumer safety in Korea in 2003 and the first to be selected as an HACCP company in the bakery industry in 2006.
Brand name Shilla Myunggua
Company Shilla Myunggua Co., Ltd.
Company format Limited company
Representatives Cho, Young Jang and Ahn, Hee Cheol
Date of 1984
Total No. of staffs 380
Products /
Business category
Breads, cakes, frozen and fresh creams, chocolates, cookies, candies, ice creams, jams and Hangua (traditional Korean sweets and cookies)
Headquarters #30 Deokcheon-ro 72-gil, Manan-gu, Anyang-si, Gyeonggi-do
Southern
Business Division
#21 Daehapgongdan-gil, Daehap-myeon, Changnyeong-gun, Gyeongsangnam-do

COMPANY MOTTO

  • DELICIOUS
    In order to produce tasty products, we think from the perspectives of the customers and promote the spirit of putting quality first, customers first by using the best materials, applying advanced technologies and putting in our utmost sincerity.
  • PURE
    The satisfaction and the trust of the customers will deepen when the products manufactured in clean facilities are sold in clean environment with the pure and lucid hearts, and we firmly believe this will forge the foundation for the trust of the customers in our company.
  • CREATIVE
    Company can survive in the harsh competition of our era through technology, products and management that is more advanced than others. We shall continue to achieve growth through ceaseless research and efforts by developing new technologies, adoption of new thinking, development of new sales techniques and searching of new administration and management techniques.