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CI / BI

Symbol mark

The symbol was configured through the combination of the traditional tiled-roofed Korean houses
and English logo typo for Shilla Myunggua in order to express the harmony between the tradition
and modernity as the local brand of Korea with spirits of the craftsmanship that succeeded
the thriving legacy of the traditions of the Hotel Shilla Myunggua.

Logo type

Basic Iris and Palatino fonts were modified,
in which basic Iris is to convey the true intent of Shilla Myunggua
to adhere to the basics in the design in creating new Korean
and English font is to fully illustrate the readability and aesthetic values of the logo.

Family brand